Customers,
not clicks.
ReferSA engineers acquisition systems for South Africa’s insurers, financial services providers, telcos and ambitious consumer brands. AI-driven media and targeting find the right people; our own funnels capture their consent; you pay per lead or per sale.
The wrong lead costs you twice.
Most leads are bought, recycled or barely interested.
That costs you twice: once in media, again in wasted sales time.
One system. Tuned continuously.
The whole engine
We build the whole engine: audience modelling, creative, landing experience, consent capture, verification and delivery — one system, tuned continuously.
Audience & creative
Model who is likely to buy. Give them a reason to act.
Landing experience
Our own funnels turn attention into a clear choice to opt in.
Verification & delivery
Validate contacts. Remove duplicates. Deliver leads ready for your team.
Continuous tuning
Budget shifts daily towards the audiences, creative and moments that convert.
Read every signal. Find the people most likely to buy.
Machine learning reads every signal — creative, audience, time, device, intent — and moves budget towards the people most likely to buy.
Which message, format and hook earns attention.
Who responds, modelled from consented first-party signals.
When people are most receptive, by hour and day.
Behaviour that separates browsers from buyers.
The brief sets the channels.
The brief
We deploy across whichever channels and platforms the brief demands, and leave the ones that don’t perform.
The audience
Follow the people who match your target. Not a preferred platform.
The test
Put creative and targeting to work. Learn from every response.
The decision
Move budget towards buying intent. Leave weak channels behind.
The scale
Expand what performs. Keep tuning the system.
Consent is built into the engine.
Cost per lead or cost per sale.
We carry the media risk, so our incentives match yours. When you win, we win.
- B2C: high-intent consumer leads delivered in real time.
- B2B: qualified conversations with the decision-makers that match your client profile.
- Enterprise: start with a defined pilot. Scale what works.
- Govern it with agreed SLAs, regular reporting and a dedicated account lead.
Don't take our word for it.
Take a pilot.
Built for regulated sectors where every lead must stand up to scrutiny. Start small, judge us on the numbers, then scale.
Scope
We agree the target, the audience and the price per result. A tight, fixed-budget brief — no retainer, no lock-in.
Run
We build and launch the engine within weeks. Every lead consented, verified and delivered straight into your CRM.
Judge on the numbers
Cost per lead. Cost per sale. Conversion. You see the dashboard we see — then decide whether to scale.
Discretion is part of the service.We don't publish client names. References available under NDA.